Three Months of Killing Shame 📈
Thanks a lot for reading and engaging
Been three months since I started this newsletter. I have some thoughts 🤔
This has not turned out to be what I thought it was going to be
I started Killing shame with the sole purpose of building an audience that loves comedy. WITH the ulterior motive of growing that list of audience members to a size that allowed me to sell tickets to my shows.
So basically I was planning on using you.
The format was going to be everything RAW Comedy, from making it as a comedian to joke writing processes to industry details.
BUT after the first couple posts I realized I didn’t have that much wisdom about comedy 🤣
What went well?
The first month each post was planned in advance. I had a shortlist of topics, I filtered it down to one during the week, crafted small details about what I’d talk about every day and then spend one Sunday writing the entire post.
This started off well but eventually felt that by me trying to polish my thoughts and articles, this medium became impersonal.
I wanted to be more vulnerable. So I started writing the day before submission. Voila! The procrastinator in me won 😭
That worked! Writing without a topic and thoughts crafted over days lifts so much pressure from this having to be deeply valuable.
It gives me the freedom to write about what’s bothering me the most, what I’ve been thinking about the most, what has been affecting me a lot. It’s raw.
And that immediately showed a big difference. In the number of responses I got, the number of conversations each post sparked. The feedback was instant.
What didn’t go well?
I thought I’d have thousands of subscribers by now hahaha 😂
What’s that famous quote? “People overestimate what they can do in a short period of time and underestimate what they can do in long period.”
That is LITERALLY ME.
I figured by cross posting on LinkedIn I could get some serious eyes on this.
But to my surprise I’ve gotten 40K impressions and only a handful have turned into subscribers.
Cause if you think about it - what is the real value prop here?
- Learning about a comics journey? - not exciting if you don’t know them
- Discovering new comics? - there is social media for that
- Watching more standup clips of me? - again not exciting if you don’t know me
Learning about the Standup Comedy journey IMO is not enough.
There’s gotta be more and that’s what I’m trying to figure out 🤷
What do you think?
What’s the value prop of this newsletter?
And what would get more people interested?
Meanwhile I appreciate each and everyone of you. Thanks a lot of reading, engaging, and responding. That’s HONESTLY the best part about this. Getting to hear how you relate or what you think about something I’m perhaps struggling with or doing well.
- Talk Soon Killers!